Moz Academy Upskill and get certified with on-demand courses & certifications. Section 1: Create Quality Content. Latest APR (2021-2022): 995 2 Wake Forest. With weekly updates you can see how your site is performing over time, and compare your ranking positions and Search Visibility with your competition. Hi Mozers, We have a page that's ranking #1 for several very high volume queries but the bounce rate is 90%. Way Off (-2) – Guesses which didn't. That being said, it’s also important to recognize the role that rankings play in CTR. Moz Local Raise your local SEO visibility with complete local SEO management. Incentivized. Use your research to craft your message. It’s content, and links pointing to your site. With keyword research, you can start to answer questions like:The Bank of Mozambique raised the reference interest rate from 15. Last year, Bing’s Duane Forrester wrote a post called “ How to Build Quality Content ”, and in it he referenced something called “dwell time”: Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. 4. 7X. This year, for the first time, Dr. Pay particular attention to the "Average Position" number in the Google Analytics SEO report. With Moz Pro Rankings you can track keyword rankings nationally or locally. The right keywords equal site traffic. “Like” (94. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. Evidence Mounts that Click-through Rates Affect Ranking. Monthly Rate Yearly Rate; Standard: $99/month: $79/month: Medium: $179/month: $143/month: Large:. Oregon State is a good football team, sitting at 8-2 and No. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. 4% and 61. A slow-loading website can lead to higher bounce rates, lower user engagement, and reduced user satisfaction. Behavioral Factors. Domain Authority i s calculated by evaluating linking root domains, number of total links, MozRank , MozTrust, etc. Moz Academy. In aggregate, all articles ranked for 36. Not all of these hacks are going to work for you. Select the country where you audience is based. 5. There are several tools available for checking your website load speed. Find the plan that's best for you - for agencies, in-house, and individual consultants. You don’t have to stay signed up for a whole year, you don’t even have to stay after the first month. 19. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Step 1: Head over to the GMB Page. Then there are occasions where they report all my keywords dropping out of the top 50 when. Conference: 2022 2nd Asian Conference on Innovation in Technology (ASIANCON) At: Ravet, India. Meaning that if you were to take the toolbar PageRank of thousands of top 10, top 20, top 30 results and compare them and ask the question, "Do things with higher PageRank tend to rank better then things with lower PageRank," the answer would be. Moz API Power your SEO with our index of over 44 trillion links. Crawlable, accessible URLs. Moz Academy. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. How can it rate so poorly on MOZ, show so much more on majestic and rank so high on google?. 17 10017. Tip number one, A/B testing or simply testing. Select whether you want to see rankings for the Subdomain or Exact Page you enter. In the meantime there need to be other indicators of success. People are longing for health and strength. 45, respectively. Mobile-first indexing is exactly what it sounds like. When we compared the same promoted video on both platforms, we noticed that the number of impressions on Facebook was 334% higher than on YouTube. 5. Large Site with Few Links - My website have more than 6K backlinks. When it comes to domain authority, high-quality backlinks are king. Conversion rate: 4%. The tool is quite visual in presentation and is swift in workings as well. University decision-makers need reliable data on student success rates to formulate specific and coherent decisions to improve students' academic performance. Your all-in-one suite of SEO essentials. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. And so that I wouldn't have to write out all the highlights, and because our last infographic was such a. 2 rank. Citation Factors. MozRank score depends on the number of quality links. What we notice and name is barely the tip of the iceberg. ”) April 2014: Matt Cutts confirms that Google. If your site experiences high bounce rates, Baidu will tank your rankings immediately. In 2014, I made 6 predictions: #1: Twitter will go Facebook's route and create insights-style pages for at least some non-advertising accounts. At that next meeting in which you are training staff who directly interact with your. To see how SmartKarrot helps B2B companies streamline and scale customer success, Request a Demo. So, for example, if you’re pasting session data, or click data, or revenue data, you can set that label. Do not use gzip on image files. See full list on sitechecker. The algorithm is based on a variety of factors, including the analysis of the website’s backlinks, its MozRank, MozTrust, and page authority. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features. Leverage The Competition. ” Our data shows 43. Keyword rankings may be tracked daily (but reviewed. New Releases Get the scoop on the latest and greatest from Moz. Appendix A: Evidence of Google using click-based ranking signals (incomplete list) Google Posts That Local Results Are Influenced By Clicks, Then Deletes That. University decision-makers need reliable data on student success rates to formulate specific and coherent decisions to improve students' academic performance. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Google provides us with a number of tools. Moz page rank authority is a score that foresees how well a webpage ranks in search engine result pages (SERP). Guest blogging is a great way to build high-quality backlinks that can improve your Moz rank. Core Web Vitals. Moz Rank scores are calculated on a scale from 1 to 10, with. Then I could choose, okay, these keywords all look good, check, check, check. The update was confirmed on the 22nd but may have rolled out as early as the 19th. How to access bounce rate in GA4. Moz. Hi there, When using Rank Tracker tool from Research Tools of SEOmoz and Google Ad preview and Diagnosis tool I get 2 very different results for the ranking of the same keyword. STAT SERP tracking and analytics for enterprise SEO experts. A responsively-designed website will have the backlinks of your original site, even while competing for mobile visitors. The total number of page hits. While CPC costs can vary depending on your industry, the average CPC in Google Ads is $2. performed by Moz SEO Company - one of the most prominent companies in SEO field (Mavridis & Symeonidis, 2015) - which considered 150 players in United States SEO marketing segment - as the primary source of data being collected. Make site search simple. These learnings can play an integral role in defining a company’s digital strategy, as well as forecasting website traffic and even ROI. See the option for this in the following screenshot:2. It's the engagement rate. If your page has a MozRank of 2 and every other competing page has a MozRank of 1, then your page will likely rank higher than all of them. As of this filming, both tools still exist. WebCEO. Moz Local Raise your local SEO visibility with complete local SEO management. — into a single DA score. Explore how Moz drives ROI with a proven track record of success. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 2022 is the year to take a very close look at how much of your winter inventory and strategy can be rejigged to focus on food, warmth, wellness, and deals. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. 46%) of uterine rupture . Anywhere between 20-30 is getting there and between 30-50 is good. Your All-In-One Suite of SEO Tools. Go to Traffic Sources > Keywords > non paid results. 2%. For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. Pigeon Expands (UK, CA, AU) — December 22, 2014. Conversion rate: 4%. Total Page 1 keyword rankings for the keyword “creative content. Based on your goals and the obtained data, you might decide to establish a backlink from the domain. We've got some good quality relevant links coming into the site, and the content is unique and often updated. Compare SEO Products See which Moz SEO solution best meets your business needs. Incentivized. Moz API Power your SEO with our index of over 44 trillion links. This space will become more and more competitive. Moz Spam Score Checker Moz is vеrу еnеrgіzеd tо аnnоunсе thаt Moz's Sраm Sсоrе, a R&D еxtеnd wе'vе wоrkеd оn fоr nеаrlу a year, іѕ fіnаllу gоіng lіvе. Websites with a higher Ahrefs/Moz/SEMrush Domain Rating correlate with higher rankings on the first page of Google. Excluding those from my initial test, my results accurately predicted 42/42 of the 2016 presidential state outcomes including North Carolina and Wisconsin (which Silver mis-predicted). Raise. 16. Check out what the SEOs at Moz had to say about what to prepare. On the other hand, Moz Local is an Online Presence Tool which supplements Local SEO – and it starts from $129. Make sure your site is crawlable and indexable in search. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. The first step to improving your website’s Moz rank is to create quality content that people want to read and share. 76. The Moz Analytics campaign dashboard aggregates metrics from all your channels. Now for the highlights: Results from the Google study showed that CTR was 18. The score is a prediction of how well a website will perform in search engine result pages (SERP). Hover over the graph to see the number of keywords this URL is ranking for in position #1-3, #4-10 and so on. There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. 51% for a No. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. ”. If the data ends up filling only the first column, go to Data >> Text to Columns. With a research tool like Keyword Explorer you can figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords. Moz Academy: Moz provides an educational platform called Moz Academy, offering courses and training resources on SEO and digital marketing. Tadbir, MozTrust is Moz's global link trust score. Beginner's Guide to SEO. Total number of words here. Moz Keyword Explorer: World's most accurate keyword research tool for SEO with over 500 million keywords. “For organic keyword analytics and to track the rank of a domain, I use SerpBook ,” says Reuben Kats of GrabResults. It's in the new Search Console, previously Fetch and Render. 1. Finding Diamonds in the Google Rough. From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stood to see a lot of change this year. ”. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021. A page's PA score is determined by a number of factors, including the number and quality of inbound links, the domain's age, and the content's rate, which are crucial factors in a page's ability to rank. Here’s how it works: Select “Keyword Suggestions” from the left-hand list, and simply type in a seed keyword (a general keyword or topic to help Moz generate ideas). Rank is a measurement of the position of content in the SERP. Effective SEO for All Stages of the Conversion Funnel. You can visit it right now, and it looks something like this: The first thing you'll notice (besides Roger's smiling face), is yesterday's weather. Learn More. In this example we can see this URL is ranking in the top 1-3 positions for 9. Rank. 9% per annum respectively. Moz helps us understand the relative difficulty of ranking for specific terms. Traditional measures for binary and survival outcomes include the Brier score to indicate overall model performance, the concordance (or c) statistic for discriminative ability (or area under the receiver operating characteristic (ROC) curve), and goodness. Find the plan that's best for you - for agencies, in-house, and individual consultants. Moz's reporting functionality was difficult to set up and customize. Difficulty - Shows you how hard it would be to rank in the top 10 positions in the SERP for this keyword C. However, Google+ signals like shares and +1s don't appear to be a big part of the ranking algorithm. The #1 result in Google has an average of 3. 3% preferred Semrush as their favorite SEO tool over Ahrefs. Here is to a super productive and fulfilling year to all of you guys at Moz! 3. See critical SEO metrics as you browse the web with our free Chrome extension. 2016 is the year of subscription services. Leverage The Competition. In general, the more valuable a keyword is, the more people compete for it. We multiply that by a fixed value (currently, 28. With weekly updates you can see how your site is performing over time, and compare your ranking. Check the major search engines Choose from Google, Google Mobile, Bing, and Yahoo to receive the ranking data you're most interested in. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. When you use the Link Explorer, you only get 10 free queries a month. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Numbers. Headspace, the meditation app, for example. Using this grading system, you will discover and forecast a page rating. Start my free 30-day trial. Introducing DA 2. Personally, I find Moz's ranking reports to be reasonably accurate most of the time. Total SOV = 127. 2. However, it's important to note that there may be a delay between when changes in search rankings occur and when Moz reflects those changes in its data. A. 45% more page-one keywords after they were re-optimized. George Freitag, Local Search Evangelist at Moz. I'm going to start with some on-page topics. By using our tool to check your website's MozRank, you can identify areas for improvement and develop a strategy to increase your website's authority and popularity. Amazon either observed a low conversion rate and did not rank the product or predicted a low conversion rate and did not rank the product. So before we kick off, there are a few things that you'll need in terms of data in order to build your forecast. Step-by-step guides to search success from the authority on SEO. Internal Institute Rank 1 1. However, the sad reality is that only 20% of SEOs have recommendations implemented more than 90% of the time. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end. It is similar to MozRank , but rather than measuring link popularity, it measures link trust. 8 Predictions for SEO in 2010. The click-through rate of on-site search is measured by clicks/instances. Google’s “People Also Ask”. Craft a complete content strategy from keyword research. Moz Pro. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring, local search optimization, and more. Known for an empathetic and consultative approach that consistently. Step-by-step guides to search success from the authority on SEO. This will present both new opportunities and new complications. Step-by-step guides to search success from the authority on SEO. By the end of 2017, "local SEO" will represent a wide variety of organic and paid opportunities, each with their own unique costs and benefits. But how do you know which keywords are right? Moz Pro tells you — Track your site’s keyword ranking performance and overall visibility on the SERP over time to know what’s working and what’s not. Page Authority (PA) - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics E. Moz DataMetric #2: Dwell Time. STAT. 49 billion in 2021, the majority of which came from search advertising. Conversely, when fewer people compete for a keyword, the easier it is to rank for. Moz Links API Power your SEO with our index of over 44 trillion links. What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines. Moz Pro, a service that I pay for, has shown for the past couple of months that I don't even rank in the top 50. Here’s what I didn’t make clear: the $1 offer is absolutely no obligation. Also, look for keywords where you can rank your videos because the future is voice search, so videos and question keywords (long-tail) will matter the most. We wanted to create an easy way to sort keywords so the cream would rise to the top. Meaning that if a keyword has an average ranking of 3. But don't forget those lower Organic CTR scores for identifying other SEO opportunities. As with all multilingual SEO, you need to work with a native language expert to ensure proper keyword localization and content optimization. Moz PA DA Authority Checker is a tool developed by Moz that provides a score for a website's authority based on a proprietary algorithm. Then we take the average of all Delta10s (which ranges from 1-10) to measure the daily flux. Moz Brand Authority Webinar Watch now Blog; Why Moz. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. 25% . New Releases Get the scoop on the latest and greatest from Moz. SEO Q&A. Moz has its own. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. First, Google reported (see slide #20) that a full 65% of searches begin on mobile phones. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Moz DataMoz Domain Authority (DA) is a proprietary algorithm developed by Moz in 2009 as a way to measure the overall website authority and the likelihood that it will rank well on search engine result pages. If she can do that, then that much greater increase in organic click-throughs, with that constant conversion rate and the price of the widget, is going to get us an. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor. Link Factors. Complete Local SEO Management. Under the Rankings header in the summary panel you'll see how many of your Tracked Keywords are in position ranges of #1-3, #4-10, #11-20, or #21-50. In GA4, bounce rate has an entirely different definition. Boston — February 1, 2003. Moz Academy Upskill and get certified with on-demand courses & certifications. 98. Products. Measure your SEO impact: Track rankings for your site and the competition. Hi, Moz Keyword Ranking report shows different results then what i see on my desktop for some keywords. When we asked a few hundred people to pick which of two pages would rank better for a range of keywords, the average accuracy on UK SERPs was 46%. It includes both a Page Authority (PA) score and a Domain Authority (DA) score. Number 16: this is the year to invest in Core Web Vitals. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support, Moz Q&A forum. 3. The Ranking Distribution graph shows you the keywords your searched URL ranks for, broken down by ranking position. Step-by-step guides to search success from the authority on SEO. Moving on, make site search simple and obvious. Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. Over a six month period of us working with them, this more than doubled to 1. Then filter to exclude your business name (and owner name). Enter the keyword that you’d like to research. Like click-through rate, we believe you need to have higher-than-expected engagement metrics (e. I want to know iwll SEOmoz improve my google ranking. With Moz Pro, you get: • Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success • Research Tools that analyze your. So basically, indexing content is not that hard in Google. Yes, page speed is indeed important for improving SEO ranking. It wasn’t anyone's fault - this was largely due to a startup founder thinking about building a community first, and then bringing SEO into the picture later. Moz Pro. 12 months later, it's up to 39,860, a growth rate of 2. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. 63 for display. Click Ranking Keywords on the left. Here's how to rank on Google: Working Smarter, Not Harder. Get Emotional. 05% of the clicks on a mobile results page. Moz Pro is our all-in-one suite of SEO tools. 4% per annum. Moz Data Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come! 1. Remarkably high social engagement rates correlate strongly with high organic search CTR, which correlates with high rankings. Keyword Research. Some of these important engagement metrics include bounce rate, PPV, time on site, and time on page. MozBar : The essential SEO toolbar. Confirmed. Deep Learning for Customer Churn Prediction. Be The Last Click. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Roman-Delcarmen Dec 21, 2017, 10:37 AM. Check out why searcher. SEO Q&A Insights & discussions from an SEO community of 500,000+. A) Have the best opportunity to rank highly in Google and Bing. Moz API Power your SEO with our index of over 44 trillion links. 1. Hopefully, you already have the first two, so let's make sure you have the right data. Discover rankings for potential keywords you might want to track, without having to commit. 1 Reply Last reply Reply Quote 0. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). The 55 Best Free SEO Tools : Includes an overview of free tools. Because the rank checker on SEOMOZ is temporarily down for upgrade, I followed the link over to the other suggested rank checker on seobook. The search engines We calculate a metric called "Delta10", which is essentially the rate of change across the entire top 10. Instead of revising individual pages, fresh websites often add completely new pages over time. Peter J. It could have ranked #1 and #5 at some point and the average was 3. 17. And many others that even go to combine physical goods with a strong online marketing presence. Predictably, both rankings and traffic declined significantly. We can agree that as an SEO, we audit websites in order to identify challenges and opportunities, in order to establish an action plan to execute and achieve our goals. I have a set of keywords for which I have been consistently ranking in the top 10 for months. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. Moz Keyword Explorer. Despite its success, seven years is a long time in SEO. Content can vary — it could be a webpage, an image, a video, a PDF, etc. In addition, the Data Science team at Moz, lead by Dr. May 5, 2023 A Comprehensive Comparison of SE Ranking vs Moz for SEO Success Priya Jamba Are you caught in a dilemma between choosing SE Ranking or Moz for your. Moz Academy. There are exceptions to this rule. Moz Pro Campaigns: Rankings Overview. “Cloud migration services” is an example of a single seed keyword. This information provides insight into the domain’s trustworthiness and potential to rank. I see signs everywhere that people are at a tipping point of fatigue over being “handled” by robots. com’s site and saw success. Second, they found – which seems obvious in retrospect – that we reach for the “screen” that’s closest (slide #34). 8x more backlinks than positions #2-#10 (Source: backlinko and Ahrefs) Clearly, backlinks are closely associated with high rankings. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. 5. While our coverage on the Harvard Business Review built our authority, the website's visit-to-contact-conversion ratio hovered at a low 9%. Get a sense of the shopping season ahead from these eight points: 1. For example, if a user searches “How. Rank can be expressed in two different ways. On-Page Optimization. Pete Meyers. A/B testing. Try Moz Pro free. STAT SERP tracking and analytics for enterprise SEO experts. The chart below shows what often happens when you don't update your content. Start your free trial. Perform necessary technical SEO optimizations or audits. Both MozRank and MozTrust are based on algorithms developed by popular search engines like Yahoo! and very similar to Google’s PageRank. We are leveraging deep learning techniques to predict customer churn and help improve customer retention at Moz Understanding customer churn and improving retention is mission critical for us at Moz. Prediction #6: Keyword (Not Provided) Will Rise to 25%+ of Web Searchers. 11 in the CFP Rankings for a reason. The first has a score ranging from 0 to 10. The click-through rate of on-site search is measured by clicks/instances. It's nearing the end of the year, so why not give a shot at playing fortune teller - here are some predictions for what will be up (and down) next year: A great number of old-media sites will integrate social, "Web 2. It's puzzling that the page is ranking so well even though the bounce rate is exceedingly high. ”) April 2014: Matt Cutts confirms that Google. In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build. And although revenue looks higher for R1-3, the per visit value of R4-7 was highest as well. Here are several considerations when. Typically, the higher the search volume, the greater the competition and effort required to achieve organic ranking success. In this case, you have: 1 7 1 0 0 = 0. STAT SERP tracking and analytics for enterprise SEO experts. I use the table on the right to transform the data in a few key ways. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Review Factors. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. For every other position average rankings can pull up on a keywords average ranking position and at the same time they can pull down the average. URL Inspection / Fetch & Render. Here are some of the ways I try to stay effective: Make sure I'm getting enough sleep at night. Don’t be clickbaity but also don’t be afraid to use emotional words like. Google cares about search intent. Moz's Page Authority score is an excellent way to gauge a page's potential to rank on search engines. STAT SERP tracking and analytics for enterprise SEO experts. We can run those numbers again and assume that Chelsea is able to get this page to rank number one for this particular SERP, thereby earning it a 22% average click-through rate. 2. Simply having a presence at each social channel. Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time. This comparison is perhaps not entirely fair: Twitter-originating traffic counts are hard to obtain in large quantities. 7% better than the opening markets. This year, with the help of Moz's data scientist Dr. The original update hit the United States in July 2014. Compare SEO Products See which Moz SEO solution best meets your business needs. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. While major algorithm updates get a lot of press, Google made over 3,000 changes to search in 2018. Your data should end up looking like this. industry, query, location, time of day, device type). Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. To do SEO you really only need 3 things to get started: a website, your brain, and data. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. First of all, don't freak out, you don't have to build a totally new site to get something out of this section. A couple of data points give a very interesting view of the impact of mobile on search.